Arnold:
The Agency Holiday Card

When Arnold needed to showcase their partnership with IBM Watson and it was time for the annual agency holiday card, we decided to do something big and bring cheer to Bostonians.
First we filmed Santa and created an AI program that would allow viewers to interact with a completely virtual, AI Santa. We then leaked Santa’s phone number to the public and let the fun begin. Using Watson, our virtual Santa combed through texter’s social media to determine whether they were naughty or nice. Depending on the outcome, his street elves would reward the texter accordingly.