CarMax
The Bright Side of Car Buying.
Position CarMax as the anti-car dealer, breaking all the norms and changing the narrative on car selling and car buying to pleasant one. From clear, easy and no pressure offers to buy you car (no matter the car) to transparent, no-haggle pricing, the whole CarMax experience isn’t just stress free, it’s surprisingly delightful.
When CarMax set about to expand their markets, they needed ads that drove brand recognition, education on brand proposition while breaking through all the clutter.
With this in mind, we created a campaign rooted in brand colors that relied on strong, simple and entertaining story-telling to demonstrate the CarMax difference. The memorable style and relatable moments introduced the brand in two new markets and truly positioned CarMax’s ethos as bright and refreshingly different.
