Experiential & Tech

 

Vista Ship Launch

How do we convey the exciting, one-of-a-kind views on Carnival's newest ship? Through a first of its kind 360 degree video guided by a social media influencer known for creating amazing views.

 

From Video to Event

Touring the ship in a video online is great but we took it up a notch by building an inflatable dome. Inside the dome the video was projected all around the viewers giving them the experience of being on the actual ship anywhere in the country.


 

Arnold Holiday Installation

When Arnold needed to showcase their partnership with IBM Watson and it was time for the annual agency holiday card, we decided to do something big and bring cheer to Bostonians.
First we filmed Santa and created an AI program that would allow viewers to interact with a completely virtual, AI Santa. We then leaked Santa’s phone number to the public and let the fun begin. Using Watson, our virtual Santa combed through texter’s social media to determine whether they were naughty or nice. Depending on the outcome, his street elves would reward the texter accordingly.

 

IBM Watson Powering Holiday Fun

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