Mercy Care
Mercy Care: A non-profit, catholic charity providing medical care to the uninsured and underinsured. Due to stigma and fear, young males are not getting tested for HIV.
Our solution: No matter the outcome of your test, as long as you know your status, you can still live a long life in the lifestyle of your choosing. Let’s celebrate that and break through stigma.
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Free Pricks
Our first campaign out of the gate pushed the limits of Catholic funded organization. When we had to get approval from a nun within the non-profit, I have never been in more awe or felt so much respect as I did when I heard her say “I am not the target market. If this is going to get young men tested, then this is what we have to do. Results is what matters most. We are literally saving lives.” That might have been one of my favorite days in advertising.
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