Crocs
While Crocs has a super loyal following, engagement rate online was very low.
This was also a critical turning point for the tsunami of social content that was about to be the industry norm. We jumped in with two feet and began a scrappy, hands-on, we where all the hats social content drumbeat campaign. Daily posts that celebrate Crocs originality and embraces their spirit of fun. We had a blast; more important, it paid off.
Engagement rates increasing by 57% on Twitter
and 37% on Facebook
Grew Twitter followers by 527% YOY
Promoted Crocs social posts were 87% more likely than = banners to drive view-through traffic
